Author Archives
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Selling Feelings
“I’ve been a longstanding critic of Apple’s approach to the App Store, most recently in From Products to Platforms. Specifically, I think the App Store’s refusal to support trials makes it difficult for superior products to differentiate themselves and thus… Read More ›
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Adele’s new album will not be available to stream
“For weeks, the music industry has been awaiting the release of Adele’s new album, “25,” with a mixture of excitement and anxiety. The album is all but certain to be a gigantic hit, but Adele had not revealed whether she… Read More ›
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Apple is destroying design
“Apple is destroying design. Worse, it is revitalizing the old belief that design is only about making things look pretty. No, not so! Design is a way of thinking, of determining people’s true, underlying needs, and then delivering products and… Read More ›
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Outrage at Paris attacks masks our racism
“We are still trying to civilise brown people. We still think we have the right to change them, bend them to our will, improve them by force. We still want to lecture them, condemn them, threaten them, overturn their elections,… Read More ›
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Bye bye Apple Music, hello Deezer
Yesterday, kevwright posted a link on Twitter to an offer for Three subscribers. You get 6 months of Deezer for free and can cancel at any time during that period which is an exceptional deal. I decided to give it… Read More ›
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Peace
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Marketing smart watches by pretending they are something else
Tag Heuer took on quite a challenge with the new Connected smart watch, but at no point did the company stray from a marketing strategy which has been present in the watch industry for decades. When it comes to watch… Read More ›
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Tag Heuer Connected Watch
I admit to not being a fan of modern Tag Heuer watches, 80% marketing and 20% watch if you ask me, but I am interested in what the company is trying to do with the Connected Watch. The premise of… Read More ›
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It’s hard to complete with iPhone familiarity
Look at the image above. It is a screenshot of iPlanner from 2012 when I first started using the app to note down my wife’s shifts, annual leave and other important events that needed to be referred to from time… Read More ›
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Chronos: turn your watch into a smart watch
“Chronos discreetly attaches to the back of your watch to bring fitness tracking, curated notifications and more to your favorite timepieces.” I want a Chronos.
McGST 