on the facebook

Lately I’ve been thinking about how good Facebook is at what it does, and how it has become a unique cultural venue for people to write and be read and to stay in touch with casual acquaintances across gaps in time and space.

There have always been ways of staying in touch with people you were close to: e-mail and various instant message programs online, regular mail and phone, but those all had terrible “discoverability” (you had to get the address or number though some other channel) and were almost exclusively one-to-one communication…

Well worth a read. More here.



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