Apple is famous for not using focus groups of following the trend for what users want and this has paid dividends. The ability to impress consumers can only come from offering something people either believed was not possible or that… Read More ›
Articles
You Do Not Live in Apple’s World
All it takes is some bedtime reading of Epic’s 365-page findings document to see just how aggressive Apple executives have gotten in carrying out Steve Jobs ’ 2010 vision to, as the finding document quotes him, “tie all our products… Read More ›
If Naomi Osaka had a stutter it would all be fine…
Imagine if Naomi Osaka had an extreme stutter and could not do press conferences, or asked not to because of the stutter, it is highly unlikely that she would have been fined and threatened with disqualification from the French Open…. Read More ›
Opt out, if you can
You have until June 23, 2021 to opt-out of your NHS data being shared with researchers and companies outside of the national health service. Privacy campaigners have raised serious concerns about plans from NHS Digital, which will see the medical… Read More ›
Watching Eurovision feels like being on another planet
My daughter made the mistake of putting Eurovision 2021 on the TV last night and I was immediately transfixed in the worst of ways. The Icelandic entry popped up (above) and my first words were “What the f*ck is that?”… Read More ›
Tech companies don’t understand watch design
The design meetings for many smartwatches today must all go something like this: Step 1: Choose round or square case.Step 2: Choose leather strap for “classy” or silicone strap for “sporty.”Step 3: Add titanium/sapphire crystal/other material for “luxury” version.Step 4:… Read More ›
What should we reasonably expect from Apple?
Look at the image above and ask yourself what is wrong with it? To me it is obvious because there is a big advert in the centre of the screen that looks like it was just dropped there. Even if… Read More ›
When companies decide to work from home for good
She tells us: ‘I need to have a strong routine to manage it ‘A lot of the ways that I manage it is structurally, forcing myself to have to leave the house and making plans with people that I can’t… Read More ›
$89.6 billion
iPhone 11 ProApple Watch series 6 (44mm stainless steel)iPad Air (2020)Apple Pencil 2MacBook Air M1Apple TV 4th generationiPhone XApple Watch series 6 (40mm stainless steel)MacBook 2017iPhone 7iPhone 7AirPods ProAirPods ProAirPods Pro The above is a list of the Apple products… Read More ›
Buy the product, not the idea
“Ad Maiora is an automatic watch integrated with a number of superb smart functions suitable for day-to-day life.” If you pre-order the Ad Maiora you will pay €539 with the future retail price quoted as €1100. It is an intriguing… Read More ›