Vintage Watches

The Fall and Rise of Zenith

Zenith was “the first manufacture“, one of the greatest watch companies in Switzerland, and the economic force behind Le Locle. Then it was purchased by an American electronics company and ordered to destroy its mechanical watchmaking assets. This is the… Read More ›

Tissot PRX review

Quick note: for some reason I still receive emails asking why I cover watches on McGST and not just tech, despite the fact that I mentioned a few times that this is not just a tech site. Well, I do… Read More ›

Remarkable Rolex ads

One of the most exciting and fun things to do when diving into the history of a watch brand is to look at their advertising. Rolex has always been a brand that has created some of the most remarkable ads… Read More ›