How Timex watches became fashionable again

These were the defining characteristics of Timex watches for men in the 1990s. The once-prestigious American watchmaker had transitioned into a purveyor of dependable but disposable watches sold everywhere from department stores to drug stores. Their function was purely utilitarian, built to keep track of time in the most straightforward way possible. Many of their digital watches offered alarms, calendars, and other rudimentary “smart” features. This was an important niche that Timex occupied admirably, but it wasn’t always this way… More here.

Timex made so many watches in so many categories that all the company needed to do was wait for the world to turn back on itself. The designs of some of their pieces, especially the Q series, fit the desire for vintage looks better than most of the competition have in their back catalogues.

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