The LEGO Story

This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children’s right to play-and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen’s unique access to LEGO’s own archives, as well as on Andersen’s extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen… More here.

The majority rightly love LEGO for so many different reasons. The real test is yet to come, however, in our new anti-plastic world.

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