Apple is famous for not using focus groups of following the trend for what users want and this has paid dividends. The ability to impress consumers can only come from offering something people either believed was not possible or that… Read More ›
Apple
You Do Not Live in Apple’s World
All it takes is some bedtime reading of Epic’s 365-page findings document to see just how aggressive Apple executives have gotten in carrying out Steve Jobs ’ 2010 vision to, as the finding document quotes him, “tie all our products… Read More ›
Apple announces Lossless Audio that you cannot play on wireless Apple devices
Apple today announced Apple Music is bringing industry-leading sound quality to subscribers with the addition of Spatial Audio with support for Dolby Atmos. Spatial Audio gives artists the opportunity to create immersive audio experiences for their fans with true multidimensional… Read More ›
What should we reasonably expect from Apple?
Look at the image above and ask yourself what is wrong with it? To me it is obvious because there is a big advert in the centre of the screen that looks like it was just dropped there. Even if… Read More ›
iOS (Dynamo): understand your iPhone battery status instantly
Dynamo wallpapers utilise automation Shortcuts to change dynamically based on your iPhones battery life, and when your phone is on charge. Not only does this create a delightful interaction, it also improves visual communication of the charging cycle. Take your… Read More ›
$89.6 billion
iPhone 11 ProApple Watch series 6 (44mm stainless steel)iPad Air (2020)Apple Pencil 2MacBook Air M1Apple TV 4th generationiPhone XApple Watch series 6 (40mm stainless steel)MacBook 2017iPhone 7iPhone 7AirPods ProAirPods ProAirPods Pro The above is a list of the Apple products… Read More ›
Don’t ever buy an Apple Watch strap again
I own many watch straps, far too many, and they tend to either have 20mm or 22mm lug widths. This is standard in the watch industry with a few anomalies which can be annoying, but most people who own a… Read More ›
How good is the iPad Air?
I have owned the new iPad Air for a couple of weeks and have been more than a little impressed by the way it works. The design is sweet enough with modern sharp edges and it feels good in the… Read More ›
Why people do not move from the iPhone?
If you go to this link on your iPhone you can experience what a Samsung Android smartphone feels like to use. It is a clever interactive website that attempts to offer a representation of how it would feel if you… Read More ›
Worldwide smart personal audio and wearable shipments and growth Q4 2020
Apple is dominating personal audio in a big way. Look at the second column. Apple is dominating wearables… Second column.