Author Archives
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There are weird sad big truths
In response to this article, Kirk wrote the following which I feel deserves a place on the front page- A big part of the challenge is that no organization lives in a vacuum. If you are embedded in a society… Read More ›
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McGST Podcast Episode 29 (Questions #3)
A few more of your questions answered in this episode- What would happen to you if you woke up tomorrow and Apple didn’t exist anymore? You may still own the hardware, but all of the software and services would be… Read More ›
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Staff who work from home after pandemic ‘should pay more tax’
Economists at Deutsche Bank have proposed making staff pay a 5% tax for each day they choose to work remotely. They argue it would leave the average employee no worse off because of savings made by not commuting and not… Read More ›
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Cars Make Your Life More Expensive
According to Joe Cutrufo, spokesperson of Transportation Alternatives, not only does a car-centric system contribute to urban sprawl and congestion because “more parking equals more driving,” but there’s a missed opportunity. Instead of forcing developers to pay for parking spots… Read More ›
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Marta C Gonzalez
This video shows Marta C Gonzalez, a former prima ballerina who danced with the New York Ballet in the 1960s, sitting in her wheelchair at a nursing home in Valencia and listening to the finale of Swan Lake through headphones…. Read More ›
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Don’t Let Me Go
Alternative John Lewis Christmas Advert 2020 (Homemade). Warning this is a sad song and video that will make you cry. This song/advert is dedicated to everyone who has faced hardships in 2020. With this song, we hope to raise money… Read More ›
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101 years ago yesterday
101 years ago today: 11am on Tuesday 11th November 1919, crowds in London observe the very first 2 minute silence for those killed in the Great War. The men have removed their hats out of respect for the fallen. This… Read More ›
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Creating a diversity disaster
But for all of the enthusiasm that she and peers exhibited (including the loud group of men from various departments who eagerly threw in their comments from the back of the room), Riemer says she saw little change in the… Read More ›
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How Brands Drive Us From Clueless to Customer
Apple, Sony, Bose, Ford – strong brands with great marketing try to move us from clueless to curious to customer by leveraging what we know – or don’t know. Learn about the 3 Knowledge Phases driving each of us as… Read More ›
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McGST Episode 28 (The genius of Apple’s fitness solution)
Joanne and I talk about the ways in which Apple’s fitness solutions are helping us to get fitter over time- How other trackers compare. Fitness+. Apple One. Bone density(?) Music by Tom Munch.
McGST 