Author Archives
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Creating a diversity disaster
But for all of the enthusiasm that she and peers exhibited (including the loud group of men from various departments who eagerly threw in their comments from the back of the room), Riemer says she saw little change in the… Read More ›
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How Brands Drive Us From Clueless to Customer
Apple, Sony, Bose, Ford – strong brands with great marketing try to move us from clueless to curious to customer by leveraging what we know – or don’t know. Learn about the 3 Knowledge Phases driving each of us as… Read More ›
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McGST Episode 28 (The genius of Apple’s fitness solution)
Joanne and I talk about the ways in which Apple’s fitness solutions are helping us to get fitter over time- How other trackers compare. Fitness+. Apple One. Bone density(?) Music by Tom Munch.
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Apple leaps forward
I watched the Apple event last night and I was stunned by the specs on offer, the improved battery performance and the fact the prices remain the same. It felt like my iPhone 11 Pro being released 4 years ago…. Read More ›
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What happens when you stop exercising?
In fact, a few days away from exercise – even a week – might just be what you need for your mental health, according to Adrienne Herbert, personal trainer, podcast host and author of the upcoming book Power Hour: How… Read More ›
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141 Optical Illusions & Visual Phenomena
Optical illusions don’t “trick the eye” nor “fool the brain”, nor reveal that “our brain sucks”, … but are fascinating! They also teach us about our visual perception, and its limitations. My selection emphazises beauty and interactive experiments; I also… Read More ›
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How quickly we forget?
We cling on to hope and we all desperately want good news to help us get through the rest of 2020. The problem is that many of us are so stuck in that mind-set that we are ignoring the recent… Read More ›
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The first Aston Martin DB5 built in more than 55 years
This is insane. Wow!
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iPhone 12 Pro Max Review
So the camera appears to be only slightly better, very slightly. That cannot be worth the trade off for the extra size. Marques also reviewerd the iPhone 12 Mini.
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Why people leave Facebook
With the exception of Google, there has never been a company that has had this many people using its services. In this context, it may seem strange to talk about those who are choosing to leave Facebook. But those who… Read More ›
McGST 