Partly a PR stunt, partly just solid on-brand communications, the campaign is sure to delight fans of the AMC show, which in July will celebrate the 10th anniversary of its premiere. And in a nice touch, the ads are officially being credited to Heinz’s current agency, David Miami, and to Don’s fictional 1960s firm, Sterling Cooper Draper Pryce. (Draper and Mad Men creator Matthew Weiner, who approved the idea, are both listed in the credits.) More at Kottke.org.
The original Mad Men clip, which inspired the latest Heinz campaign is below-
It would make sense for Bulova to do the same thing with the clip below. Bulova watches have become something of a ‘just another’ watch brand, but the Accutron name still carries a lot of power.