While the iPad Pro lineup has increased Apple’s tablet revenue based on higher price points, helping offset a lengthy slide in units sold, the latest data from market research firm IDC claims the iPad Air and iPad mini lines accounted for more than two-thirds of Apple’s tablet shipments in the fourth fiscal quarter.
Apple officially reported 9.26 million iPads sold in the quarter, representing late June to late September, but it does not break down its tablet sales by individual model. IDC did not share its methodology behind calculating iPad Pro sales specifically, but vaguely notes that it uses proprietary tools and research processes… More at MacRumors.
I guess that under one third is OK considering the extra price charged for the iPad Pro, but I remain convinced that it sits in no mans land. Those who want iPads tend to be those (most people) who want to watch videos, read books, play games etc while those who need the extra computing power often need more than iOS. I still can’t see where the iPad Pro sits in terms of potential market share.