U.S. iPhone owners are cheapskates

App marketing firm Sensor Tower estimates that Apple had 110 million active iPhones in the U.S. by the end of 2015. The fact that games were the top app category isn’t a shocker, but the difference between how much users spend on the top category and second category is pretty surprising.

Of the $35 users spend annually on apps, approximately $25 goes to games, while the second-place category, Music, receives only $3.40, which is less one sixth the amount spent on games.

I suspect that the lack of money being spent on apps is a natural progression of the app industry rather then people being cheapskates, as Cult of Mac puts it. I buy very few apps these days and tend to stick with the ones I have used for a long time with only the occasional game capturing my interest despite the fact that most cost less than a cup of coffee. How about you? Has your app purchasing declined over time?



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