Juicero: the worst business idea ever?

The founder of Organic Avenue, a now-bankrupt restaurant chain that sold stale wraps and overpriced juices, is launching a $699 Wi-Fi connected juicer that can’t actually juice produce you’ve brought home from the store. Instead, the company, called Juicero, wants you to buy its prepackaged, pre-chopped produce, have it delivered to your home, and then insert its proprietary produce-packs into the juicer to create juice. This is supposed to be more convenient.

The Verge offers more detail, but seriously? The implementation of this idea is just silly.



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