You’ve heard of the so-called “Lizard Brain”, haven’t you? The “Lizard Brain” is the popular term used for the limbic system inside our brains. While this system is just one part of the human brain, and it’s about all a lizard has for brain function. The limbic system basically keeps you alive. It’s the part of our brain that is in charge of fight, flight, feeding, fear, freezing up, and fornication… More here.
This article has about watches, but it explains why we lust after a variety of hard to find objects.