AirPods and AirPods Pro: delightful

In a first for the Delight Scale, we are publishing the scores for two products by the same brand in the same family. Our product research on AirPods and AirPods Pro yielded some consistent insights across Apple hardware products. One of the staple benchmarks of the Delight Scale is the ability to measure product performance in relation to customer’s expectations. Users are first asked about their expectations prior to using the product and then how that product faired against those initial expectations. What makes Apple unique, compared to other brands we have measured, is the high expectations Apple buyers have for the products they are purchasing… More here.

I get this. The AirPods Pro do have something that makes me panic if I misplace them and my son and daughter feel exactly the same way about them. They have become indispensable to me.



Categories: Apple, Music