The Polaroid Now+

Polaroid is, once again, at a crossroads. It famously survived the death of celluloid film cameras as everyone pivoted to digital media, and somehow managed to remain a relevant product even as smartphone cameras became more and more popular, but now as people are constantly pushing to create content and be more ‘creative’ on social media, a simple click-and-print instant camera doesn’t sound like a big deal anymore… More here.

Few companies exemplify missteps in the tech world more than Polariod. Actually, I take that back- I forgot about Kodak for a moment.

I kind of get this product and like the novelty, but it also feels like trying to merge two things that are better on their own doing what they do best. It also feels like something that only hipsters or children will use. Am I wrong?

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