Future PLC’s e-commerce business boom

The U.K. media company — which owns brands like Tom’s Guide, Cinema Blend, Golf Monthly and Marie Claire — drove nearly a billion dollars of e-commerce revenue for its affiliate partners in 2020, driven by evergreen content and shopping holidays like Amazon’s Prime Day, as more people turned to making purchases online during pandemic lockdowns.

In the first half of 2021, Future saw the money it makes from driving sales of other companies’ products grow by 56% year over year, to around $62 million. E-commerce affiliate revenue for the first half of 2021 was £85.2 million, or roughly $116.5 million. That revenue represents more than 30% of Future’s total company revenue, according to James Nieves, head of U.S. trade marketing at Future PLC. From November 2020 through March 2021, Future made £272.6 million (or $374.0 million) in total revenue, an 89% increase year over year, according to the company’s financial report released in May… More here.

I have written freelance for Future for many years now and I have to say that in all of that time they have been excellent to work for. In a time when many organisations are criticised for the way they treat their staff and customers, Future appears to be holding on to the values that are the most important, and they seem to be benefiting from them.



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