The fun began when the package arrived. The Raketa box is colorful, decorated with a lot of abstract shapes on its cover. When I pointed my iPhone with Google Translate app at the text on the box, it threw-out “Watch Factory” and “Russia”. The brand name is readable without using that app. Some of the other words are apparently too difficult for this app to translate into English, so perhaps there is a secret message written on the box for the lucky millions that speak Russian without needing to rely upon an app… More here.
What a design that is. So unusual.