It was the kind of story sold to millions of music acts about the global reach of the internet. In a connected world, ideas, thoughts, and yes, songs could break across borders, building audiences where none before existed. It was a dream that appealed to the do-it-yourself ethos of independent artists. They could play the music they wanted, find their own niche, and thrive. It might even change the world… More here.
An excellent, and worrying, article.