How Brands Drive Us From Clueless to Customer

Apple, Sony, Bose, Ford – strong brands with great marketing try to move us from clueless to curious to customer by leveraging what we know – or don’t know. Learn about the 3 Knowledge Phases driving each of us as we research and consider, with real-world examples of how brands connect their messaging to our minds.

Some excellent insights here and in particular how Apple targets each device to each group of potential customers.

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