Panerai: I just don’t get it

Celebrating the anniversary of its most iconic line, the Luminor, Panerai has introduced a range of new models with interesting materials and features. With a dark case and bright Super-LumiNova, the themes and concepts of the new collection are represented well in a single model: the $18,900 PAM 1119, which features both an unusual lume treatment and a new Fibratech case material… More here.

I just don’t get Panerai. The names of the watches are often confusingly long, the sizing is often confusingly big and the pricing is unjustifiably high. It feels to me as if Panerai is not suited to 2020.

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