Apple News editors…

The service has around 11 million users a month in the UK, according to Comscore data, and the number of people receiving its notifications is even larger, offering a level of direct access that even the BBC struggles to compete with.

While newspapers and TV channels have to fight to reach audiences, Apple News comes pre-installed on iPhones. And while traditional news outlets come under enormous scrutiny for their coverage, there has been little scrutiny of how journalists employed directly by Apple can influence which news is seen by around a sixth of the UK population… More here.

When you consider the reach Apple gets by default it highlights how tricky it must be to monitor so many potential news avenues.

Categories: Articles

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