Poverty-hit families in east London are being deprived of natural light and left feeling “abandoned and isolated” after a huge mobile phone advertisement was plastered across their homes.
As many as 19 households are currently living in poorly maintained flats above a restaurant in Dalston which has been covered by a 120sqm “mega ad” promoting the newest iPhone – obscuring a number of the windows… More here.
Obviously this was not directly done by Apple, but it really is not a good look. This part of the article struck me- ‘This is a shocking indictment of how people are treated in 21st-century Dalston. Adverts by multinational companies selling glamorous products are hiding the brutal reality of urban poverty.’
The ad is bad enough, but how are they allowed to cover people’s windows?