The Top-grade ETA 7001 manual winding mechanical is nice to have and so are dimensions of 38mm x 38mm (depth 11.8mm to top of domed sapphire glass). Throw in a beautiful case and amazing anti-reflective coating (inside & outside) and you have a watch that looks and feels worthy of the price tag.
However, it was the dial that grabbed me immediately and is possibly the first watch I have seen where the dial dominates purely because of the sensitive way it has been created rather than trying too hard to grab your attention.
The font on the numerals is perfect, as are the markers in between the 2,4 and 6 etc. The simple lettering at the top sits alone to indicate the brand and all that is left is the small seconds and the most perfectly consistent handset to top off everything else you will look at every single day.
I find myself getting quite annoyed at how I can find nothing visually wrong with it. If you understand watches, you will understand just how impressive this dial is in every way.