Bye Jony

Apple’s chief design officer Jonathan Ive will depart the company later this year, bringing an end to a tenure spent crafting some of technology’s most influential products, including the iPhone. Ive, who has led Apple’s design team since 1996, is leaving “to form an independent design company which will count Apple among its primary clients.” The company is called LoveFrom, and Ive will be joined by famed designer Marc Newson on the new venture. Despite stepping down from his executive position, Ive and Apple both claim he will still work “on a range of projects with Apple.” More here.

These things happen and it’s how Apple reacts that will matter.

Categories: Apple, News

1 reply

  1. – Gruber emphasizes 2 things – one is that, while your excerpt emphasizes the future co-operation that might be possible, “You’re either at Apple or you’re not. Ive is out.” is more the point to focus. Secondly is the kind of poetic idea that Jobs/Jony was a duo a bit like Lennon/McCartney. And it’s certainly not clear that any of the people coming up have that kind of gravitas – the authority to say no, and the taste (I like how Gruber puts it “Not perfect taste, but great taste.”) to say yes. (For the authority-angle, many think it’s weird to have the designers reporting to Ops…)

    The sliver lining might- MIGHT be – that this will allow room to downplay a maniacal obsession with thinness and over-simplification at the cost of functionality in Apple hardware.

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