Burger King’s Ad: genius or annoying?

For anyone with a Google Home near their TV, that strangely phrased request will prompt the speaker to begin reading the Wikipedia entry for the Whopper. It’s a clever way of getting viewers’ attention, but it’s also a really quick way of getting on viewers’ nerves — just look at the reactions people had when ads accidentally triggered voice assistants in the past… More at The Verge.

I think annoying would be the right phrase, but I can see the logic in the idea. Annoying logic though…

Categories: Misc

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