$1 for a 12-ounce coffee

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Can the two viewpoints be reconciled? Is it possible for high-quality coffee to be inexpensive? At Locol, the self-described “revolutionary fast food” chain opened last year by the chefs Roy Choi and Daniel Patterson, the answer is yes.

Locol’s stated mission is to bring wholesome, affordable food to underserved neighborhoods. The coffee delivers. Obtained and roasted to the lofty standards of Intelligentsia Coffee, Stumptown Coffee Roasters or any of the small, innovative companies that have transformed the high end of the industry in the past decade, Locol’s coffee is clean and flavorful… More at NYT.

The reality is that when you buy a coffee in a coffee shop, you are paying for the staff, the machinery and the premises. There is more to grabbing a coffee when out and about than merely consuming it.



Categories: Misc

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