From the early photos and design specs, the Vertex M100 looks like a winner, one that fans of vintage-inspired tool watches might line up to pre-order. But there’s a catch. The M100 will be sold by invitation only. That’s right, Vertex owner Don Cochrane is making the first 60 M100s available to purchase only to a select group of people that he has hand-picked and invited. Then those 60 owners (assuming they buy the watch) can each invite five more people, and so on down the line. The watches will cost £2,500 (approximately $3,115 at time of publishing)… More at Hodinkee.
One very good reason why so many people believe that the high-end watch industry is 99% bullshit.