Google replaces Apple as the world’s most valuable brand

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Apple has been dethroned from its position as the world’s most valuable brand for the first time in five years, with Google taking the top spot according to an annual study of the planet’s leading brands.

Apple’s brand value has dropped 27pc in the last 12 months, according to an analysis by leading valuation and strategy consultancy Brand Finance, which also found Lego to be the world’s most powerful brand.

The yearly Global 500 rankings, which calculates the most valuable and powerful brands across the globe, found that Google’s brand value rose by 24pc to $109.5bn (£87bn) last year, with Apple’s dropping to $107bn amid concern that people are losing faith in the technology giant’s ability to innovate… More at The Telegraph.

Amazing how many pro-Apple sites failed to mention the brand results this year…



Categories: Tech News

1 reply

  1. How are they quantifying this?

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