That’s why I was intrigued to learn about fledgling brand Eoniq. The Hong Kong-based company wants to redefine the way you buy a watch, by allowing you to customize a timepiece down to the last detail and have it shipped to you anywhere in the world.
Over the past couple of years, I’d begun learning about the world of watches by looking up the few brands I’d previously heard about and then delving into watch forums, blogs and subreddits. It’s great to discover a style that resonates with you after months of searching, but that’s clearly not for everyone… More at TNW.
Personally I believe that the likes of Seiko, Oris and others are better left alone to do the styling and to make the watches desirable.