What happened at Apple, to be honest, over the years was… the goal used to be to make the best computers in the world. And.. that was goal one. Goal two, we got from Hewlett-Packard actually which was ‘we have to make a profit’. Because if we don’t make a profit we can’t do goal one. So, yeah, I mean we enjoyed making a profit, but the purpose of making a profit was so we can make the best computers in the world. Along the way somewhere those two got reversed. The goal is to make a lot of money and well, if we have to make some good computers well ok we’ll do that… ’cause we can make a lot of money doing that. And, it’s very subtle.. it’s very subtle at first, but it turns out it’s everything. That one little subtle flip… takes five years to see it, but that one little subtle flip in 5 years means everything. And umm.. so we’ve put those things in their proper order again… More at AppAdvice.
Thanks to Bob who said “George Santayana said “Those who cannot remember the past are condemned to repeat it.” Here’s Steve Jobs talking about what may be happening to Apple today.”