“Designed by Apple (who have lost the plot) in California”


Apple today announced the release of a new hardbound book chronicling 20 years of Apple’s design, expressed through 450 photographs of past and current Apple products. “Designed by Apple in California,” which covers products from 1998’s iMac to 2015’s Apple Pencil, also documents the materials and techniques used by Apple’s design team over two decades of innovation… More at Apple.

So, you look at the first photo (66 cents spent), you look at the second photo (another 66 cents spent). The book is $199 for the small version and $299 for the large version. Have they gone mad?


Or you could buy Keep it Simple for much less.

Keep it Simple is the authentic story of the collaboration between Steve Jobs and Hartmut Esslinger, which began in 1982. The result of this partnership between entrepreneur and designer was revolutionary, in terms of historic dimensions: Steve Jobs was the first to make strategic design the core of Apple’s Business Strategy. From this, Apple grew from a technology focused company into one of the world’s most successful, global brands and this was achieved by creating and delivering innovative and intelligent products designed for humans like you and me. Of course, there are many books about Steve Jobs and Apple.

Categories: Apple, Uncategorized

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