Why Tim Cook is Steve Ballmer

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What happens to a company when a visionary CEO is gone? Most often, innovation dies and the company coasts for years on momentum and its brand. Rarely does it regain its former glory.

Here’s why.

Microsoft entered the 21st century as the dominant software provider for anyone who interacted with a computing device. 16 years later, it’s just another software company… More at VB.

Insightful or BS? You decide.



Categories: Apple

2 replies

  1. I don’t see them as the same but there definitely is a difference between Apple then and now. Steve Jobs was in charge. He made the key decisions. One might say that he was autocratic. But he was right much more often than wrong. Cook leads by consensus. The trick is that it’s tough to be innovative by consensus because everyone has different good ideas. With Jobs, it was what he liked and wanted. With Cook it’s what comes out of mutual agreement which is often watered down.

    Ballmer never struck me as innovative but I don’t know that he ran Microsoft by consensus.

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