If you have any interest in the watches of Casio, this article from A Blog To Watch will make for a compelling read. Amazing how much work goes into a mainstream product.
The brilliance of G-Shock wasn’t apparent at the time when it was first released, as it was radically tech-themed and nerdy in a time when most Japanese business professionals still adhered to the classic dress watch look so deeply engrained in the hierarchical business structure of the society. Brands like Seiko and Citizen had elaborate dress watch collections with specific models intended for people to get in steps as they went up the corporate ladder. Sport watches were for, well… sports. And it wasn’t easy to adapt the society’s way of thinking from preferring a more traditional metal dress watch to something black and plastic.