RJ X POKÉMON: a $20,000 Pokemon-themed watch

Wow! I get that some watches are very expensive and for very good reason, but I can’t help thinking that the boat already sailed on the theme of this one. More here.

To honor 20 years of Pokémon, RJ-Romain Jerome has partnered with The Pokémon Company

International to release a limited edition of 20 pieces featuring Pikachu.

With a first reference to 21st century pop culture, the brand pays tribute not only to an icon but to a social phenomenon which has become a global force over the last 20 years.

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