The article above includes some revelations which you may not have thought about before, but it does shed light on some potential problems. For me, a watch that is only 36mm wide will feel absolutely tiny compared to what I am wearing now and it had not occurred to me that the rectangular shape would cause this.
If you are considering an Apple Watch, you would do well to read the whole thing and even better, take a visit to your local Apple store to see how it looks and feels to you. It would appear that the watch is not like the iPhone, iPad and Macs in that it doesn’t get better in comparison to the marketing shots when used for the first time. The opposite appears to be true.
As a comparison, my Hamilton Automatic (above) is 42mm. I just can’t imagine shrinking the width to 36mm.