It’s free to the public, sharing the same building as Omega’s museum. Covering a broad range of models since the brand’s inception in 1983, the Swatch museum has so much to see that I went twice during my time in Biel and still didn’t get to see everything. Along the entire side of the museum are vertical displays, much like you see in Swatch stores, with every year of Swatch organized in sections. These sections don’t contain everything from that year, but do a great job of showing off the highlights – the team there periodically refreshes these displays to keep things fresh. But unlike most watch museums (or any museum, really), there is no glass here… More here.

I think the museum looks more interesting than the watches, but I kind of understand the appeal of these little plastic timepieces. Decent article.

Categories: Articles, Watches