76 degrees

She also claims that the laptops in an Apple Store are all intentionally angled to about 70 degrees. “It’s just like a really awkward viewing angle,” she asserts. “It’s just a way to get you to interact with the MacBook even more because it just creates mental ownership. You’re touching it, feeling it; you want it even more.” More here.

Some will call all of the tricks manipulation, I would call it clever.



Categories: Apple, Design

1 reply

  1. Ya, it’s clever!

    Like

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