But something was very different this time, something sort of, uh, unsettling. Instead of suggesting a gleaming world where everything is only getting better, instead, today we saw Apple’s vision of a future where everything is literally trying to murder us, and death lurks around every ring-closing outdoor jog. And frankly, it’s turning me into an iPrepper… More here.
In some ways it is all that Apple has left given lesser scope for truly new features. Look at the Apple Watch Series 8 compared to the Series 7- same Bluetooth 5.0 (the Ultra has 5.3) and the same processor with a couple of new features thrown in to make it look new. Maybe a marketing person twigged that people are feeling more fragile these days and that this is a good area to target?