Apple goes creepy

Establish a bedtime routine and track your sleep. Apple Watch Series 6.

Apple is usually extremely effective at producing upbeat adverts, but this is just so creepy. Not a good vibe in a time when many are (possibly rightly?) paranoid about tracking and privacy.

One thought on “Apple goes creepy

  1. Apple ads are usually aimed at design or function, but in an upbeat way. I would never guess that this is an Apple ad. It does have a creepy feeling.

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