Netflix: We’re updating our prices – here’s why

We’re updating our prices to bring you more great entertainment. Your monthly price will increase by £2 to £13.99 on 9 March 2021.

This update will allow us to deliver even more value for your membership – with stories that lift you up, move you or simply make your day a bit better.

Oh Netflix. Don’t do this.

Please just say ‘we want more money’ or come up with a substantial reason. The marketing bullsh*t doesn’t work.

The use of the word ‘updating’ in place of ‘increasing’ is also annoying. It reminds me of Squarespace when they increased all of their prices and said that they were experimenting with new pricing structures to help their customers. Strange that they didn’t lower any prices as part of the experiment.

2 thoughts on “Netflix: We’re updating our prices – here’s why

  1. Ya, it’s very dishonest to me. They did the same thing here with the same justification. Claim they can’t do big movies with bigger budgets without more money. That’s why we just get the service for a month every so often to watch a bunch of stuff and then cancel it at the end of the month.

  2. This sort of thing isn’t unusual, trying to make bad news sound like they’re doing you a favour. And they make be perfectly justified in raising prices, given increasing costs, but that doesn’t sound good.

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