Second-Hand Can No Longer Be Ignored…

Originally restricted to auction houses, pawnbrokers and a few watch dealers, the second-hand luxury watch market has transformed dramatically over the past few years. It has become much more acceptable, and even cool to wear pre-owned watches. There are savings to be made, there is a growing emphasis on sustainability, and second-hand can be a way to obtain sought-after models and track down rare, elusive models… More here.

It must be a strange feeling for some brands who sell a watch knowing that it will be worth double the day after it is sold.

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