Breitling’s marketing bullshit

Designed to be both a lightweight watch for athletes and a casual, everyday sports chronograph, the Endurance Pro perfectly blends high precision & innovative technology with a vibrant & colorful design. It is the ultimate athleisure watch. Designed for men and women whose active lives blend a professional mindset with a sporty lifestyle, the Endurance Pro is equal to the challenges of a rigorous workout but fashionable enough for everyday wear. The Endurance Pro features an ultra-light Breitlight® case, a robust material 3.3 times lighter than titanium and 5.8 times lighter than stainless steel. Non-magnetic, thermally stable and hypoallergenic, Breitlight® is highly resistant to scratches, traction and corrosion. It also has a touch that is warmer than metal and a slightly textured effect accentuating the originality of the design. Exclusive to Breitling, it is 100% Swiss-made. Offered with a set of colorful dial and rubber straps fitting a Breitlight® double tang-type buckle, the Endurance Pro can also be paired with one of Breitling’s colorful Outerknown ECONYL® yarn NATO strap. Powering the Endurance Pro is Breitling’s Caliber 82, a COSC-certified SuperQuartz™ chronograph delivering exceptional precision… More here.

Look at the bits in bold above and consider the following- Breitlight® is a form of plastic.

There is nothing inaccurate about what is written above, but it is a very long-winded way of saying plastic…



Categories: Watches

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