The Rolex Explorer, as an entire line, certainly needs no introduction, but let’s give it one anyway. Historically speaking, it embodies the brand’s gift for myth-making and marketing. It was the 1953 Mt. Everest expedition which led to its creation. Sir Edmund Hillary and Tenzing Norgay took with them a white Rolex Oyster Perpetual as they ascended Everest’s peak, a notoriously onerous and life-risking undertaking. Of course, the inclusion of a Rolex watch on that trip was not happenstance, but rather a purposeful branding exercise by Rolex to show just what the Oyster case was capable of. The white Rolex Oyster Perpetual Superlative Chronometer not only partook in the adventure, but returned home to tell the tale – which it has done for nearly 70 years since. This masterclass in brand building by Rolex resulted in the creation of a 36mm watch, similar in essence to the watch which summited Everest, but bearing the now-iconic name, “Explorer.” More here.
Is it odd that I find this kind of deep dive so interesting? Yes, probably, but I find many things odd that others are fascinated by.