Bulova offers more gimmicks

The first of the models in the Bulova Frank Sinatra Collection, the Bulova My Way, starts with an Art Deco style rectangular stainless steel case sized at 29.5 mm by 47 mm. Finished in either polished stainless or gold tone, the plan view of the case is dominated by the prominent C-shaped attached lug assembly at each end, adding some visual depth to an otherwise flat design. This case is further embellished with a handful of Sinatra signature touches, with the signed crown featuring Frank Sinatra’s hat logo along with a specially engraved caseback. The dial of the My Way doubles down on this early 20th century Art Deco aesthetic, with swooping applied Arabic numerals in gold tone accenting simple pointed indices and alpha hands over a heavily brushed base dial in either black or silver… More here.

I do wish Bulova would spend more time investing in quality components, original movements and design rather than offering gimmicks. Some of the brand’s recent releases have been shockingly bad.

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