The Dietrich Perception Watch

When Emmanuel Dietrich designed the Perception, his goal was not only to explore his interest in “biomorphic” industrial design, but also to more specifically play with how time is displayed. It is worth noting that one of the highest callings in the arena of watch design is to create a novel, or at least useful, way of indicating the time. The standard two or three central-hand dial is the industry norm, which some particularly esteemed designers like to eschew for the purpose of being different, and ideally being beautiful. The Perception doesn’t break new ground, per se, but it does incorporate two uncommon ways of indicating the time in one complete package, which ends up being as much “wow & wonderful” as it is “wild & weird.” More here.

A bizarre, but amazing watch. However, look at the brand’s tag line. Uurgh!

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