Citizen And Bulova Announce Withdrawal From Baselworld 2020

The troubling trend of withdrawals from the 2020 Baselworld trade show continued this morning, with Japanese industry giant Citizen announcing that both Citizen and its stablemate brand Bulova will not be attending the show. In its official statement, Citizen cited the growing threat of the coronavirus epidemic as the reason for the abrupt decision… More here.

Perfectly understandable given that it is highly unlikely that the virus will be contained in time, but this could kill Baselworld once and for all. What happens if the brands realise that no Baselworld this year makes little difference to sales and that they are paying too much to attend anyway?



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