Smartwatch Sales Are Soaring

That jump comes on top of a 51% increase in dollar sales of smartwatches for the full year in 2018 and a 61% increase in unit sales, according to NPD. NPD estimates the size of the U.S. smartwatch market for 2018 at nearly $5 billion. The January-through-June data reinforces the conclusion of an NPD report on smartwatches issued in February: smartwatches turned a corner in the U.S. last year and have gained acceptance by the mainstream American consumer… More here.

Few people would argue that smart watches won’t be huge, likely bigger than the traditional market, but I suspect it will take some time to affect mechanical watch sales. And especially the luxury end.

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