On a mission to reshape the watch world

So if you’re a Swiss watch brand chief executive, particularly one inheriting a pair of traditional companies, what do you do?

Until now, Pruniaux’s focus has fallen on Ulysse Nardin. One of the first things he did was introduce new marketing, splashing with campaign artwork featuring a shark moving through cityscapes of New York and Shanghai It was a significant break with the past – previous, forgettable campaigns had put product front and centre with little sense of ‘brand’… More here.

Good article and food for thought.

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