During a panel discussion last December, Bacs wandered into a fantasy. “Whenever I turn a watch around and it says, ‘With Love from Dad and Mom,’ within a second I’m sort of zooming away and I start thinking, ‘Where are Dad and Mom today, and where is Johnny or Jimmy, the recipient of the watch?’ ” Bacs wants clients to feel a watch’s life, to imagine themselves as the next link in the chain—and then to pay handsomely for the privilege of such stewardship… More here.

A great article and a worthy read.

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